Retargeting Advertising – Friend or Foe?
Retargeting is designed to re-engage your previous website visitors by displaying customised advertisements to them that are relevant to the products and pages they previously viewed on your website, as they browse other sites.You may be considering incorporating retargeting in your marketing strategy and questioning whether or not it is worth it. This article presents the key advantages and disadvantages of retargeting and whether it should be considered part of your overall marketing mix.Interactive Marketing Helps You Win Friends and Influence People
Whether you are a business professional or a regular, everyday internet user, you have undoubtedly felt the reach of online marketing. Because today’s competitive business environment mandates an online presence, companies and business managers alike understand that in order to reach their customers where they are, it is essential that the same attention that is given to traditional advertising mediums be given to online marketing strategies as well. SEO, PPC, backlink and CTR are terms familiar to most business professionals, however, a plethora of online marketing terms and strategies may be equally unfamiliar to them.
Digital Marketing is an extensive field. Businesses who are digitally active will surely gain on the mind-share of their customers.5 Drawbacks Of Email Marketing And How To Solve Them
Even though email marketing gets results, it does have its disadvantages. Here are 5 of the most common issues that business owners face with email marketing and how you can overcome them.3 Essential Ingredients To Grow Your Business Online
Millions of people, from all walks of life and from all over the world are waking up to potential of having your online business. But, many people don’t achieve the online business success that they want because they don’t have the 3 essential ingredients in place.Ways to Effectively Promote Well-Written Content!
The article discusses the importance of ‘marketing’ in ‘content marketing’. It outlines how writing good content is only part of the process. The other essential part is correctly publicising the well-written content through different mediums.
Guest blogs and articles can be a great way to expand your reach and connect with audiences. It’s an all-around win for you, your host, and their audience.Leverage Your Online Business Using Digital Web Solutions
With the spread of WI-Fi enabled handsets, laptops, and smartphones the use of internet has got a boost. People are coming to know about different products and services in the internet and also buying or subscribing to them over the internet.Your 4 Tool Resource Guide To Make Money Online
To make money online, one must understand how e-commerce works. I am frequently asked about what the basic tools are for someone to succeed in an online business. To make money online requires patience and the willingness to stay with it.Great Digital Marketing Is Like Dating
When you read the next sentence, which topic are we talking about, Marketing or Dating? Think of something that that makes everybody a little bit nervous, anxious, excited and hacks usually think they’re good at it, but aren’t. If you guessed dating, you’re correct. If you guessed digital marketing, you’re correct. It’s interesting how similar these two actually are, because usually, getting someone to go out on a date with you requires good marketing.Why Digital Transformation Is Private Equity’s Sharpest Tool
Private equity groups are always looking for the sure thing – it’s part of their culture. It’s not surprising they’ve been so slow to embrace Digital Transformation, but money is usually pretty conservative. So here’s a wake-up call for anyone in private equity – you need to take Digital Transformation seriously and make it one of the tools of your trade.The Google Mobile Update
Google has finally released the long awaited mobile update. This article gives you the low-down.